What we'll be drinking in 2022: wine's newest trends
What we'll be drinking in 2022: wine's newest trends
March 10, 2022, 1:03 pm
Organic wines, local varieties, and new formats are among the trends we expect to see in 2022, as are other developments that will influence what we drink this year.
2021 will be remembered as the year that vaccines allowed us to breathe again after the pandemic choked us. We've seen how, over the last several months, we've gone out to eat in groups again, restarted our travels, and reclaimed, responsibly, what makes us truly happy. Our ally in this regeneration has been wine.
Online wine sales are here to stay, we buy through the Internet as though we've been doing it our whole lives. Wine tourism has become associated with vacations. We no longer find it difficult to open a bottle after hours to have a glass of wine, and we are willing to spend a bit more if quality is required.
In the world of wine sustainability is the new luxury. It's a method to reach out to a new generation of consumers who are concerned about the planet's future. According to the Wine Intelligence consulting organization, there is a trend among these new wine lovers toward lesser quantity but higher quality consumption, which translates into a human and environmental commitment that begins with a shift in winemakers' mindset.
More wineries will be worried about reducing their carbon footprint this year, as well as organic wines of all sorts and projects by young entrepreneurs dedicated to the past, the land, and a more sustainable way of life. Even though we can't see it, green will be present in the glass.
This are some of the trends that have already begun to shake up:
Less alcoholic references
The prior point has an effect on one's health. More and more people, particularly millennials inspired by social media, are making wellness a priority in their lives. And that healthy awareness has made its way into the wine world in the form of low-alcohol or even alcohol-free allusions, indicating that wine culture can be celebrated and enjoyed in a healthier way.
Sparkling wines can be enjoyed at any time.
They're gradually getting more and more integrated into our daily lives, as they should be, and it's becoming less and less difficult to order a glass of bubbles at a restaurant or open a bottle at home just for the sake of it. We appear to have finally realized that prejudices limit our pleasure of wine, and we're starting to see the vast array of possibilities that this wonderful industry has to offer.
Rosés with personality
Another false myth that we should have already erased from our minds is that rosés are lesser wines. That is why 2022 should be the year in which we wanted to go a little further in terms of rosé wines and we dared to look for references with more character.
Serious and complex rosés, which move away from the traditional bright color and sweet strawberry flavor, to show a higher quality, giving prominence to the personality of the grapes, the vinification and even the barrel aging. Rosés for aging. There are some, and they are very tasty.
Less “wooded” red wines
They're searching for profiles that are more fresh, round, and drinkable, with age that can be extended but also includes other materials besides the barrel. Less woody wines are more nuanced and delicate. In this paradigm shift, the so-called future types, which are late-ripening and suited to climate change, come into play.
The new normal is canned wine.
According to Wine Intelligence data, wine in cans made significant development in 2021, both technically and in terms of sales. This is a trend that will very certainly continue in 2022. One of the problems facing the wine business in the new year is improving content and image, as well as keeping costs down and, as we've seen, attaining greater environmental and social responsibility.
If you want to know more and better news about wine, keep visiting this blog with everything you should know about this interesting world and why not? Take a walk through the marketplace and taste the best wines in the world: the Spanish ones.